MX Player

In April 2023, we got the mandate for SMM for MX Player, which had 746K followers and was declining day by day. It was a falling angel.

When the Instagram Handle was handed over to us, we changed the campaign approach. We started creating content on a daily basis, which can enchant the audience we reach.
With consistency, we managed to get a consistent reach month on month. This was because of the quality content that was served, which became a viral sensation.

In the six months that we have been associated with MX Player, we have grown their follower base from 742K followers to 1 M+ followers on Instagram, increased engagement from 5k likes to over 10k likes on an average, and increased views from 15,000 to over 50,000.

Reach on the handles has also skyrocketed from 3M-5M a month to a whooping 25M-30M a month. The following numbers were achieved through effective platform and content optimization, regular data tracking, and backend optimization, along with the use of data sourced through the insights.